John Strand founded Strand Consult in 1995. Its first focus was optimizing the sales process and reducing cost for companies in the information technology (IT), telecom and media industries. John had already built successful consulting company providing direct sales and marketing services for the IT, telecom, finance and publishing sectors. The mobile industry exploded in the 1990s, and Strand Consult grew along with its new clients from the mobile and telecom industry, analyzing market trends, publishing reports and holding executive workshops that have helped telecom operators and mobile services providers all over the world optimize their business strategies and maximizing the return on their investments.
For more than 20 years, John Strand has published his annual predictions on how the mobile telecom industry would evolve. You can read the collected predictions and see that John Strand consistently gets it right. Strand Consult was first to describe the 3G market and South Korea’s pivotal role in mobile services. Strand Consult was first to describe the Mobile Virtual Network Operator (MVNO) and how it allows classic mobile providers to operate multi-brand strategies. Strand Consult is a leading knowledge center on MNVOs and mobile distribution models. Strand Consult was also first to publish research on premium SMS, value added services for mobile broadband, cost reduction strategies for prepaid services, etc.